Background. Today, People Are Engaging In E-Commerce More

Background Today, people are engaging in e-commerce more than ever. Traditionally American consumers shopped exclusively in local businesses and specialty mom and pop stores. These stores are essentially smaller, independently owned and operated businesses that have little influence on the market. Small businesses occupy several areas of business including retail, services, wholesaling and manufacturing. The growing acceptance of the Internet and e-commerce in the early 1990’s changed the way people shopped, shifting consumer preference from traditional to online shopping. With the introduction of personal electronic devices and more readily available wireless internet, Amazon’s customer membership continues to grow. As online retailers†¦show more content†¦It also includes purchasing customer platforms to accelerate the company’s market penetration (Treanor, 2010). Together, these two strategies allow Amazon to fulfill its online customer demands by cutting out th e middleman and passing the savings on to its customers. Impact on Business in the Past, Present and Future In the past, Amazon’s business model focused solely on selling books in the global marketplace. Since its establishment, Amazon has acquired numerous new investments including companies such as Audible.com and BookSurge LLC. These large investments eventually secured the company’s top position as the leading e-commerce platform in the United States (Treanor, 2010). In the early days of the Internet, traditional shopping at local businesses were still the most popular choice among consumers. In 1998, e-commerce sales only accounted for 0.25% of total retail sales (Lee, Paswan, Ganesh Xavier, 2009). In the early 1990’s shopping conditions among local businesses were favorable and specialty mom and pop stores were preferred for their hands-on customer service experience. Internet shopping was still regarded by many as being unsafe and in personable, but in the coming years this viewpoint began to shift. By the mid 2000’s, e-commerce had less of societal stig ma and became a standard way of shopping for many Americans (Treanor, 2010). Today, there is a visible decline in the numberShow MoreRelatedHow Technology Has Changed The World Of Retailing1487 Words   |  6 PagesToday, we’ll be looking at one of the major trends in the world – technology and how it’s technological advancements have change the world of retailing especially in the apparel industry, thus we will be looking at New Look. One of the major trends affecting the retailing industry is the increase in the number of people who prefer shopping for apparel on the Internet from the comfort of their home rather than a tradition brick and mortar store. 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October 2012 Assessment Code: RWT1 Date: October 21, 2012 Table of Contents Cover page†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.1 Table of contents†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.2 Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreUnderstanding Of The Digital Economy A Dilemma Of New Zealand Corporate Executives Essay3623 Words   |  15 Pagesthat significant efforts will be made to improve New Zealand’s overall percentage performance to around 82% in the next 3to 5 years. The study also introduced a new e-commerce business model in the social media digital age being the â€Å"everyone-to-everyone† or e2e economy. What makes it different from the two major types of e-business (Xu Quaddus, 2010) being business-to-business (B2B) and business-to-consumer (B2C) that we have come to know of is the creation of business ecosystems that focuses

Computer Science Department At George Washington University

Over the past few years, hackers have made numerous shadowy attacks to remain undetected throughout companies crippled security in effort for them to build a stronger protection platform. In 2013, hackers breached and disabled multiple sections of the electric grid in the United States. This mayhem unleashed was simulated but it warned the government to take action on the growing threats of cyberattacks and they did so. Bryn Nelson (2014) confirms a problem as he uses experts like president Obama who stated that cyberattacks were called one of the most serious economic and national security challenges that the United States faces in today’s world (p. 517). If different web platforms don’t take action, then it would be very catastrophic for†¦show more content†¦Externally, hackers gather information for their own personal gain and to pose a great threat from outside of the business or person’s home because they can find access into the system a lot easier with new advanced technology. Over time, computer hacking has grown into something that is essentially a worldwide problem in countries like North Korea, Russia, the United States, and China that is. Overall, some of these countries are trying to eliminate and capture hackers and produce a stronger, more secure-based program for all of the computer platforms. By taking these hackers off the market it can control the large amount of hackers that are roaming around the internet looking for an open system to invade and get information from. In other words, people throughout the world can claim that hackers that hack people and businesses are doing the world justice by exploiting what they are hiding from the public. That’s false. The fact is, that people and businesses do it so they can have a form of privacy outside of just printing and storing some documents that could end up getting lost. People and businesses aren’t practicing safe habits by using unbreachable security systems. This is one of many different reasons hackers have an upper hand when it comes to entering their systems. No matter how safe they think they are, they really aren’t with the lack of coding for different platforms or just overall protection.

Process of Decision Making Organizational Buying Behavior

Question: Discuss about the Process of Decision Making Organizational Buying Behavior. Answer: Introduction Organizational buying behavior refers to the process of decision-making in which the organizations establish the need for purchased products and services. The organizations further identify, evaluate and select among alternative brands from the available suppliers (Webster Wind, 2014). The concept is similar to the customer buying behavior with some contextual differences. A few factors that influence business buyers are the macro-environmental factors, interpersonal factors, organizational factors and individual factors (Swani, Brown, Milne, 2014). The aim of this paper is to conduct a secondary research of organizations. The major trends followed by the companies affecting business-to-business (B2B) purchases have been assessed in this study. Figure 1: Organizational Buying Process Source: (Webster Wind, 2014) Trends in Buying Behaviors of Organizations A few trends have been in progress for the B2B buyers. The businesses are increasingly adapting to new channels and technologies to solve critical issues. The users shall have a stronger voice in purchase decision (Swani, Brown, Milne, 2014). The businesses may create a crowd source means of narrowing the potential vendors and solutions. As the purchasing power increases, the buyers are seeking quality sales. After the businesses collect information, they also watch for sales interactions to be brought in earlier into buying processes (Aarikka-Stenroos Jaakkola, 2012). The businesses are also pushing back on content and information overload. The businesses consider the overload as drawbacks to buying behavior. They are concerned about productivity drain in the process. There is a need for more delegation while searching information for products, solutions and services (Lilien, 2016). The businesses are watching for companies who are looking to streamline purchasing with minimal waste. They are identifying best practices at the right value, with the appropriate materials required to operate businesses (Gomes, Fernandes, Brando, 2016). The business models are increasingly adopting technologies such as cloud-based applications. These help in changing the mindset of buyers. The businesses are also seeking lower cost entry into solutions and shifting their focus from large single investment to lower cost. The businesses prefer rental or subscription models (Sashi, 2012). There has been a significant rise in the millennial buyers in B2B process. Their first priority is to have ease in doing business. Their next priority is to have the willingness to work collaboratively with the organizations. Moreover, they look for industry and marketplace expertise (Moncrief, Marshall, Rudd, 2015). Impact on Business-to-Business Purchases One of the critical issues faced by the above organizations while working in a B2B environment is that it must be difficult for the vendors to establish members of different industries. Handshake is a famous organization that has a B2B model that develops software for companies. A few of its customers are Roland, Vega, Starkey and Silhouette. Handshake eliminates costs with manual ordering methods and legacy solutions. They also provide mobile apps and ecommerce websites (Handshake.com, 2016). It is analyzed that the consumers are seldom aware of the business-to-business brands and companies (Webster Wind, 2014). Cisco, an American multinational corporation technology that designs and sells networking equipment globally, has a B2B platform. Cisco enables its customer experience by enabling B2B electronic interactions with the largest channel partners, parts suppliers and logistics provider. They offer solutions that automate business processes such as ordering, configuring and invoicing between Cisco and the partners. The reason behind Ciscos B2B solutions is the ease of doing business. The costs can be lowered while improving productivity and lowering cycle times (Cisco.com, 2016). It can be interpreted that these markets involve few greater clients than that of consumer market (Webster Wind, 2014). It is observed that Tetra Pak invests beyond consumer insights. It offers the best packaging solutions to the food and beverage companies. It also helps in sustaining the most perishable and tasty food without refrigeration for months. Therefore, it is assessed that Tetra Pak offers solutions to the businesses that help them in satisfying customers (Tetrapak.com, 2016). The relationship between B2B is geographically restricted and there is oligopolistic competition. Moreover, the marketing is usually short and more direct. The relationship between buyer and seller is established on a long-term basis (Webster Wind, 2014). Recommendations All the above organizations focus on long-term buyer seller relationship as one of the most influential factors for the purchasing behavior. The organizations can avoid uncertainty and create long-term contracts. The organizations can make both financial and emotional investment with the buyers so that the marketing strategies can be effectively implemented. Several steps can be followed for ensuring marketing success in B2B buying behavior process. Firstly, the businesses must understand its target audience. The businesses need to think beyond specific buyers as the information can be forwarded via social media. The marketing content must be created in a manner that the audience wants. The content must be transformed in a way that is easy to understand. Every organization needs to shift to technological trends. As the millennial focus on getting the business processes easier, innovations can be made for providing ease to the buyers. The impact of social media is greatly affecting th e B2B sector. The social media tactics can be used to engage with the buyers. Marketing campaigns can be designed and promoted on the social media as it is the most popular trend for promotion. The research can be conducted by the customers using direct phone calls and the internet. A user-friendly approach must be adopted based on the feedback provided. The customer behavior can also be analyzed. Conclusion Conclusively, the organization buying behavior is influenced by the marketing strategies followed by businesses. According to the trends, it is observed that the organizations need to focus on internet and content marketing strategy. A few factors that influence business buyers are the macro-environmental factors, interpersonal factors, organizational factors and individual factors. The businesses are seeking companies who are looking to streamline purchasing with minimal waste. The millennial expect to carry on their businesses with ease due to which they prefer business-to-business model. The businesses need to think beyond specific buyers as the information can be forwarded via social media. References Aarikka-Stenroos, L. Jaakkola, E. (2012). Value co-creation in knowledge intensive business services: A dyadic perspective on the joint problem solving process.Industrial Marketing Management,41(1), 15-26. https://dx.doi.org/10.1016/j.indmarman.2011.11.008 Cisco.com,. (2016).Enterprise B2B.Cisco. Retrieved 18 August 2016, from https://www.cisco.com/web/ordering/b2b/index.html Gomes, M., Fernandes, T., Brando, A. (2016). Determinants of brand relevance in a B2B service purchasing context.Jnl Of Bus Indus Marketing,31(2), 193-204. https://dx.doi.org/10.1108/jbim-08-2014-0151 Handshake.com,. (2016).Handshake | B2B Commerce Platform.Handshake.com. Retrieved 18 August 2016, from https://www.handshake.com/ Lilien, G. (2016). The B2B Knowledge Gap.International Journal Of Research In Marketing. https://dx.doi.org/10.1016/j.ijresmar.2016.01.003 Moncrief, W., Marshall, G., Rudd, J. (2015). Social media and related technology: Drivers of change in managing the contemporary sales force.Business Horizons,58(1), 45-55. https://dx.doi.org/10.1016/j.bushor.2014.09.009 Sashi, C. (2012). Customer engagement, buyer seller relationships, and social media.Management Decision,50(2), 253-272. https://dx.doi.org/10.1108/00251741211203551 Swani, K., Brown, B., Milne, G. (2014). Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications.Industrial Marketing Management,43(5), 873-881. https://dx.doi.org/10.1016/j.indmarman.2014.04.012 Tetrapak.com,. (2016).Tetra Pak processing and packaging solutions for food and beverages.Tetrapak.com. Retrieved 18 August 2016, from https://www.tetrapak.com/ Webster, F. Wind, Y. (2014).Organizational buying behavior. Englewood Cliffs, N.J.: Prentice-Hall.

Feasibility Study On Franchising & Small Business

Questions: 1. Identify an existing independently-operated business (i.e. one that is currently not a franchise organisation) which appears to have the potential to be franchised in order to facilitate future expansion. The organisation you choose must be a real business. It may be located in Australia or internationally. Prepare a report on the feasibility of franchising this organisation. 2. Ideally you will need access to some general information about the business, such as its history and marketing mix (product or service, pricing strategy, promotion and distribution methods). It is best to select a business that is easy to observe or to which the owners have granted you access. Answers: Introduction: Options of Franchises open new opportunities for the business. It is one of the ways in which the expansion in the business can take place. However it should be taken into account whether the business franchise will bring the necessary benefits for the business and what would be the cost of taking that step. The feasibility study counters the risks that are there in these sorts of agreement. Another thing to be noted is the fact that the law and necessary medium through which the business can be expanded should be taken into account. It should be also be taken care that the problems in relation to the accountability is pretty critical to be understood. The purpose this feasibility is to identify a business that has not been franchised yet and research on whether it can be franchised or not. Due to limitation of time the research was only conducted from secondary information rather than primary information. The rules governing the business, SWOT analysis, will be conducted. This will be benefitting the overall feasibility of the report. It will also pave way to open more research on the subject of franchise. Conducting primary research would have given a much accurate representation of business. Research was conducted from a broad range of secondary information such as Internet, books, government database, report from private market research etc. There are a few limitations that may have an effect in concluding accurate recommendations about the business. The limitations include the liability of data collected from secondary source, the environment at the time of data collection and how old the data is form the period the feasibility was conducted. The business chosen for the feasibility was a falafel business named Falafel express- Hummus and Falafel Bar. This is one of the leading brands operating in 18 countries. The market share of the Falafel experiences a serious stress due to the increased competition and health consciousness and this report aims at the r ecommendation of few feasibility options for Falafel one such is franchising (Zomato 2013). This restaurant presents variety of cuisines and has wide network in major countries like US, UK, Australia, and India etc. It basically serves Mediterranean and east Mediterranean as well as Lebanese meals. If the strategies are reframed that will definitely be beneficial for the business. Therefore the focus will be on the nitigrities of the business and the things associated with the same. History of business: An interview was conducted with the business owner regarding the feasibility to gain significant information about the business. The sections below contain an explained version of the answers that was given by the owner. The business is a start-up business. Two friends who have been known each other for 15 years own the business under partnership. They have about four casual staff and work themselves to have full control on business. Working yourselves in business is very important to have a successful business. It can help owner understand it customer base and then improve business accordingly. The location of business was chosen after determining a numbers of factors; include personal preference, competitors, transport service availability and globalisation. After determining all the factors mention above the owner choose Surfers Paradise, which is one of the most visited places in Australia and attracts more than 12 million tourists annually (Gold coast city council). The place have transport service available, there is no other business that is selling similar products nearby and is visited by a number of tourist from gulf and south east Asia. They have very cultural base thinking especially when it comes to food. This could be an advantage for the business as it sells a variety of vegetarian and halal foods, which most people from these backgrounds prefer due to cultural heritage. The business sells a variety of vegetarian food, specialist in falafel. The food in menu includes falafel pocket, falafel balls, falafel plate and falafel salad with a combo option of chips and hummus. The product is freshly made in the shop daily to keep their product healthy. They food is also gluten free and vegan which could be an advantage as there are no other shops around the business that sell vegan food. The business is on start up stage and is only six weeks old. The business intends to get its product and services out to end customer through corporate owned outlets. There is only one outlet so far which is in Surfers Paradise but the owner is planning to build more outlets so he can reach as much customer as possible. This will not only improve his reach but will also benefit to grow the business in an organic manner. Owner is promoting business through varies promotional methods like radio, social media, website, business cards, personal canvassing, billboard, pamphlets and through hotels by giving a certain discount to a particular hotel customers and staff. The promotional method was selected which reflect the target market and business product / services. The pricing strategy that the owner selected was based on varies fixed and variable cost that the business deals with. The owner did a market research based on the product that the business was selling and also looked at his personal goals about the business. The prices that the owner selected were similar to any other competitors price bearing in mind that in case of any competition he has enough room to beat his competitors price. The pricing strategy that the owner used to promote his business was promotional discounts. Promotional discount is a discount on a product for a specific period of time (Govt. of WA). Promotional discount is a good strategy for a start-up business to pull customers and increase its maker share in the industry, which will lead to huge profits for the owner in coming years. Market Analysis: Globally, fast food industry has grown in last five years to 55.1 billion USD which is also reflected in the Australia. Fast food industry plays an important role in the Australian society and is a major contributor to the national economy.The Australian fast food industry is made up of approximately 39,584 establishments and 24,734 businesses, many of which are small businesses. It employs over 300,000 employees. In 2012 2013, it generated $15.8 billion in revenue. McDonalds alone has an estimated economic contribution equivalent to 0.2% of Australias gross domestic product and employs over 90,000 Australians. On average Australians eat fast food at least once a week (FSA 2014). Although the industry caters the Australians, the growth of the industry is dramatically affected by the consumer food awareness and health consciousness. The industry has forecasted approximately 1.2% of growth in forthcoming decade. They also expect an increase in Australian GDP to 2.7% (IBIS 2014). Though the matter of fact regarding huge health awareness among Aussies, the growth is also hampered by weaker revenue gain and potent competition from global and local players of fast food industry of Australia (IBIS 2014) is also devastating the business. SWOT Analysis Strengths Strong customer value (Market Research 2014). Customer values increases the potential of repurchase of the products and the market share is helped a great deal. Customer values means that business also benefits in regards to the word of mouth. Increased customer preferences. The customer gives more preference to the product as the same is popular and presents great value to the customers. Variety of dishes at low cost (Emily 2010). The company offers large products to customers this means that the customer is benefitted by the variety of the products. Cheap price in the market (Food Centre 2014). This means that the affordability of the customers increases as the products are at lower costs. This also mitigates the competition in the business. A product that has got high value and has lower prices is purchased by the customers. Weakness Lack of proper advertisement and campaigning Untrustworthy suppliers for Falafel (FSA 2014) Lack of consumer awareness Lack of skilled labour (Small Business 2014) Less staff retention rate Lack of potential marketing efforts Opportunities Increased demand for low fat diet among Australians Home delivery and combo plans New or innovative products which reduces the fat and carbohydrates Increased demand for low fat diet. Threats Saturated fast food markets all over the world Increased health consciousness (Simmons et al 2005) Negative publicity about fast foods by many NGOs and health organisations Local competition is strong Increasing craze for global players such as subway, KFC, McDonalds etc (Siwik et al 2006) Suitability for franchising: In the fast paced hustle and bustling work life, quick service restaurants render a great help to many people. Australia has a very massive fast food industry and also CAGR has estimated a dramatic increase in 3.6% of revenue gained via fast food industries to the nation. The current trend of franchising the fast food industry has been commenced in the middle of 1930s (Lowell 2014). Basically, franchising usually targets on the increased volume, less cost of production and rapid production from the restaurant. Generally, the food served is preheated or precooked and for kiosks or stands, the food are shipped or transported from one central location to another location. One of the greatest challenges in fast food industry is the stress over the profit margin. Public awareness over body mass indexing and high fat diet has devastated the business. Franchising structure Falafel can go for multi tier franchising. This involves formation of one or more unit and establishing relationship between two or more firms. This might suit for the Falafel since this option can be greatly helpful for creating huge opportunity, also money and other human resources are easily available from the franchisee which reduces the cost of operation. Another important benefit is risk sharing, the risk shall be easily managed by combining the skills and knowledge of all franchisees in the multi tier unit (MSA 2014). There is an option for consulting with individuals who share the interest in the business which will pave way for the growth and expansion of Falafel express since there is an extra source for business ideas. Rapid cash inflow can be achieved since profit arrives from multiple units. Multi-tier franchising may increase the domestic credibility for the business. Business franchisors can get a crystal clear picture about the demands and competitiveness and extra skills and resources are greatly available for managing those competitiveness. Growth Growth is rapid when a business goes for multitier approach of franchising. Since area development seeds for the principle actor in fast food business and provides the competitive advantage over other domestic and global rivals. This option draws many consumers as well as investors besides providing a brand image. Falafel gets less risk both in terms of finance and administration of the business. Both needs to be cross verified in terms of the franchise business. Also area development encourages the coordinated development of the business and all franchisors. Only sub franchising is not permitted in this type but entire rights are offered to the franchisor which paves rapid cash inflow (MSA 2013). Support services There are numerous supporting services in Australia in order to support the franchising such as iHR, franchise council of Australia. Franchise brokering, setting a proper fees structure, consulting and setting a justifiable rates than the competitors can be easily done by such supporting agencies which will promote the business (MSA 2014). Franchise fees and costs There are numerous types of franchisee fees, cost of operation and penalties etc. Also a franchisee must agree to pay cooperative fund which is not revenue to the franchisor (Lowell 2014). Franchisee fees should be cross checked and the same should be able to match with the organizational plan. They are as follows: (Lowell 2014). Initial fees, one time fees, continuing fees, advertising and marketing fees and measurement of profits whether direct or indirect. (Lowell 2014). All this fees form the part of the Franchisee plan. Verification is important so that the contingency in regards to the risks should be mitigated. Communication systems Communication plays a vital role for franchisor franchisee relationship. Effective communication means that the stakeholders interest and the risks should be clarified. This removes the chances of any tussle afterwards that can sometimes relate to the end of franchisee agreement. Regional and provincial level meetings may be effective way of communication to share the profit, turnover and also share the business ideas and to update brand image, evaluate or assess the progress of the business, predict the returns and profits of business in future, resolving the issues and disputes. E-mail and Skype communication will help greatly and sustain the franchisee-franchisor relationship. This benefit to increase the relationships that are otherwise hampered by the franchisee-franchisor sitting far behind. Social mediums connect people from anywhere and therefore the business can be built upon. The other benefit of social networking is that communication can be made anytime anywhere. There i s no boundation of the people present in the same place. Town hall meetings are another best way besides e-mail and telephonic communication with franchisor, face to face meetings may greatly help to communicate on common goals of the business. Chamber of commerce events and carnivals also business meets bi annually or monthly will support the franchisor franchisee relationship greatly (Lowell 2014). This means that the relationships are benefitted by the use of technology and also in a same way by the use of social networking. The product becomes more popular and the same increases the competitive edge of the company. Personal network communication is generally the acquaintances the franchise firms and its administrative band have in their personal-business address books. If somebody possibly will discover an approach to put these people together, make available them the precise communication and facilitate the search the possibility of working together, he may well generate a strong competitive advantage for the firm. The greatest issue in this area is the association of the business partners who works combining. The further stretchy work milieu fashioned by the franchisor, the additional probability of triumph below this model. The input is habitually communicating the spreading out dream with others or franchisees who share the common interest in flattering part of the business expansion story, expecting problems of these groups and identifying solutions to make it happen (MSA 2013). Legal aspects of franchising Franchising is generally governed by federal and state laws in Australia, besides being good relationship, one of the crucial factors for success. Accountability on the part of both the people should be determined. And the law states the same. The Franchisor-Franchisee relationship is benefitted from the law governing the business. The legal aspects are that both the parties must be crystal clear in term of franchisee relationship, fees structure of franchising. The territories, rights and other obligations of franchising, payment methods for money transfer, also the risk sharing for development, training of staffs and also advertising. These things should be clear before hand, and even before the person enters into a agreement with the other party. The rules and responsibilities of the franchisor and franchisee must be clearly mentioned in the franchisee agreement. According to the federal law, a franchisor cannot sell a franchisee of specific area until the closure of term of franc hising. Conclusion and Recommendation The main issue is whether the Falafel which is a fast food restaurant can go for franchising for the business development. Upon analysing the market growth and prediction of fast food industry in the Australia, throws light on the development of industry. Although there prevails a strong competition from global players such as McDonalds, KFC, Pizza Hut etc and also few local players contribute to the significant decline in the sales of Falafel. Multi-tier franchising may be best option for the Falafel for the expansion and also it may provide the option for sustaining in the current competitive market. Multi-level franchising shares the business threat, competition, shares the risk. Also, it paves an ideal way for rapid profit, cash inflow and creates brand image and consumer awareness. The rules and responsibilities of the franchisor and franchisee must be clearly mentioned in the franchisee agreement. The only disadvantage of going for multi level franchising is losing the control over the business. This can be avoided by good communication and weekly meetings. A large number of fast food restaurant businesses fail rapidly due to the proper business strategy. Franchising is a kind of division of labour which is cost effective way to achieve profit without spending large time and investment on the training employees. Also, it is a very convenient way to achieve and create niche market. Fast food always looks for easiest home delivery strategies in order to gain competitive edge and franchising in a multitier expands the restaurant and also quick home delivery for increasing brand value. So, this report strongly recommends the multilevel franchising for Falafel operation which might increase the sales and revenue in the Australian market. Reference: 2013. 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